Sega Corporation is a Japanese videogame developer and publisher and previously a console manufacturer, founded as Standard Games in Hawaii. It is known for its creation of the Golden Axe, Phantasy Star, and Sonic the Hedgehog franchises. It owns over a dozen development studios, including The Creative Assembly and RED Entertainment. It has developed in various genres including driving, platforming, action, and action adventure. It has developed for its own consoles as well as Nintendo, PlayStation, and Xbox consoles in the 6th and 7th generation.